Media Kit & Press Resources

• Editorial use: Photos and B-roll are complimentary for news/editorial content about Moab Adventure Center or Moab travel. Please credit “Moab Adventure Center.”
• Promotional use: Partners/resellers may use assets to promote Moab Adventure Center tours. For paid advertising, please request approval with mockups.
• No alteration: Don’t distort or recolor logos; keep required clear space and minimum sizes.
• National Park compliance: Commercial filming rules may apply inside NPS units. Ask us if you’re unsure.
  

Company Overview
Founded in 2003, Moab Adventure Center is Moab’s “One Stop for Adventure,” offering more than a dozen professionally guided experiences—from Colorado River rafting and off-road Hummer safaris to Arches National Park tours, canyoneering, ziplining, and scenic air flights. The center was created by Western River Expeditions, Utah’s pioneering river outfitter (est. 1961).

Industry Recognition

• Recipient of Utah’s “Best of State” Award every year since 2004 for excellence in Adventure Travel and River Outfitting.
• Rated Traveler's Choice on TripAdvisor with thousands of 5-star reviews.
• Featured in National Geographic Adventure, Outside, Condé Nast Traveler, and USA Today Travel.

Visitor Impact

• Global Service: Hosts guests annually from all 50 U.S. states and more than 25 countries.
• Top Markets: Utah, Colorado, Arizona, California, and major fly-in cities (New York, Chicago, Dallas, Phoenix).
• Average guest rating: 4.9 / 5 across Google, TripAdvisor, and Yelp.

Signature Experiences

• Colorado River Rafting: Half-day to 4-day trips through red-rock canyons, including family-friendly scenic floats and Class III–IV whitewater in Cataract Canyon.
• Hummer Safaris: The legendary Hell’s Revenge trail—one of the world’s most extreme 4×4 routes—offered exclusively in custom-built open-air Hummers.
• Arches National Park Tours: Morning and Sunset Discovery Tours led by former park rangers and expert naturalists.
• Canyoneering & Climbing: Rappels of up to 120 ft into Moab’s hidden sandstone chambers.
• Overnight Rafting Trips: All-inclusive river tours through Canyonlands National Park and Desolation Canyon.

Seasonal & Operational Insights

• Main season: March – October; Arches and air tours operate year-round.
• Family travel and multi-activity packages represent 40 %+ of total bookings.
• Multi-adventure guests most often combine Rafting + Hummer + Arches tours in a single 2- to 3-day itinerary.

Guides & Safety

• All guides are certified in First Aid & CPR, with many having advanced certifications and training in desert ecology and interpretation.
• Average guide tenure: 5 years; many are local experts.

Community & Sustainability

• Proud supporter of the Nature Conservancy, Wild Aware Utah, Leave No Trace, and Friends of Arches & Canyonlands Parks.
• Implements low-impact operations, including reusable water bottles, donates to the alternative motorboat project, participates in local trail clean-up events, and regularly donates gear and supplies to the local shelter in Moab, Utah.